(01)

Intro

(02)

Framing the Problem in a Business Context

Problem Statement

Household responsibilities are often poorly distributed and lack proper coordination, leading to tension and frustration among family members. People struggle to maintain routines, forget chores, or aren’t fully aware of what tasks need to be done. Cognitive biases, such as overestimating one’s own contribution, can exacerbate misunderstandings and conflicts even further.

Business Landscape

The market for productivity and household management digital products is experiencing significant growth, driven by the increasing adoption of digital tools to enhance efficiency in both personal and professional settings. In 2023, the global productivity management software market was valued at approximately USD 59.88 billion and is projected to grow at a compound annual growth rate (CAGR) of 14.1% from 2024 to 2030. Some of key trends include: Rise of Digital Planners and Applications and Utilization of Smart Home Technologies.

Opportunity

Something about severity of issue, lack of equality and we want to improve it

Role

My role as a product designer

Approach

I applied Design Thinking, User-Centered Design, and Agile methodologies, leveraging the Double Diamond model to deeply understand user needs and iteratively refine solutions. It enabled me to design a mobile app that not only drives adoption through an intuitive and engaging experience but also aligns with viable monetization opportunities.

malekalicja@gmail.com

© 2024 Alicja Malek

(02)

Project Overview

Personal case study of a landing page that showcases various Eames chairs. Project consists of interactive layouts that correspond with iconic designs creating pleasant and harmonious experience. My main focus were interactions triggered on scroll and drag.

Scope of work

Software

Figma Principle Photoshop Illustrator After Effects
UI/UX Design Motion Design Interaction Design Prototyping

Responsibility

Design of desktop and mobile layouts, components and design system.
Development of interactive prototype, animations and mockups.

Contributors

3D animations of Eames chairs were developed by Lush 3D under the creative direction of Tom Biskup.

Nunu is a mobile app that emphasises collaboration in organizing households and completing chores. It helps with distributing tasks equally and improving chores management over time.

Software

Jira Figma Principle Photoshop Illustrator Procreate After Effects

Scope of work

UX Research UI/UX Design Product Design Brand Design Interaction Design Visual Design Illustration Art Direction

Understanding the user

Pain Points

Employed Methods

Gamification Engaging UI Friendly Tone of Voice Accesibility Interaction Design Tracking Tools Customised Features AI Digital Second Brain

Persona


Busy Bill

As a busy person focused on career, I need support in managing the chores so I can remember about my tasks and prevent arguments with my partner.
I’d love to have something that sorts out the tasks for me and delivers a clear and easy-to-scan to-do list so I can complete my chores smoothly without wasting time on wondering what needs to be done.


Age: 31
Location: Amsterdam
Education: MS in Biology
Income: 36.000 €
Profession: Researcher

Device: Mobile, iOS
Browser: Chrome
Time to browse: 0.5-2 m.
Circumstances: free time

Pain Points

  • His partner is often annoyed with him not contributing equally

  • Struggles to remember about the chores

  • Difficulty sticking with routines/building routines

  • Unable to understand what needs to be done at the household - as a consequence - running into conflicts with partner

Searched CTA: ADHD help / ADHD info / burnout prevention / organisation tips

User Journey


Neurodivergent User

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Design System

Typography


Typeface

DM Sans

Regular / Bold

Colours


Main

Palette

Primary

Secondary

Grids


Type

Column

Desktop: 12 col

Mobile: 2 col

(04)

User Interface

Design Process


Results and Achievements

I addressed a pressing topic and understood the main needs of the target audience. I conveyed User Research and Usability Testing. I developed design system, visual identity, UI and prototype of an app and website.

Prototype

The user was requested to test the app questionnaire. After the initial test round, I improved the size of the buttons and the spacing between the clickable elements.

Interaction Design

Playful and engaging interface is meant to catch and sustain user attention. Designed microinteractions intrigue and invite to further page exploration.

Application

Neua app can be used both in light and dark modes. It was designed to be more accessible and meet diverse users needs. It helps with tracking, organisation and setting priorities.


Key Takeaways

I broadened my design skillset and improved my User Research methods. It’s a complex assignment and I see a big room for possible improvement yet I’m eager to keep working on it. I’d like to continue developing the app and define its features more precisely.

malekalicja@gmail.com

© 2024 Alicja Malek

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