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Intro
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Framing the Problem in a Business Context
Problem Statement
The management of household responsibilities often suffers from inefficient distribution and poor coordination, creating tension among family members. A study found that mothers shoulder 71% of the household's "mental cognitive load" – the invisible work of planning, organizing, and coordinating family life ("A typology of US parents' mental loads: Core and episodic cognitive labor").
Business Landscape
The market for productivity and household management digital products is experiencing significant growth, driven by the increasing adoption of digital tools to enhance efficiency in both personal and professional settings. In 2023, the global productivity management software market was valued at approximately USD 59.88 billion and is projected to grow at a compound annual growth rate (CAGR) of 14.1% from 2024 to 2030. Some of key trends include: Rise of Digital Planners and Applications and Utilization of Smart Home Technologies.
Opportunity
Something about severity of issue, lack of equality and we want to improve it
Role
My role as a product designer
Approach
I applied Design Thinking, User-Centered Design, and Agile methodologies, leveraging the Double Diamond model to deeply understand user needs and iteratively refine solutions. It enabled me to design a mobile app that not only drives adoption through an intuitive and engaging experience but also aligns with viable monetization opportunities.
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User needs and Viability
User Research
Which methods did you use? (Interviews, surveys, diary studies?)
Example: “We conducted contextual inquiries with families to understand how they currently manage chores.”
Business & Competitive Analysis
Synthesizing Research (Affinity Mapping, JTBD, etc.):
Use frameworks like Jobs to Be Done (JTBD), user personas, or journey mapping.
Example: “Families weren’t just looking for a ‘to-do’ app; they needed a fair and motivating system that encouraged collaboration.”
Business Alignment:
What insights impacted the product’s viability?
Example: “User interviews revealed that a freemium model with premium analytics for household organization would be more sustainable.”
Did you analyze competitors? What were the market gaps?
Example: “We found that most existing apps lacked data-driven household insights and fair task distribution, leading to disengagement.”
malekalicja@gmail.com
© 2024 Alicja Malek
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Project Overview
Personal case study of a landing page that showcases various Eames chairs. Project consists of interactive layouts that correspond with iconic designs creating pleasant and harmonious experience. My main focus were interactions triggered on scroll and drag.
Scope of work
Software
Responsibility
Design of desktop and mobile layouts, components and design system.
Development of interactive prototype, animations and mockups.
Contributors
3D animations of Eames chairs were developed by Lush 3D under the creative direction of Tom Biskup.
Nunu is a mobile app that emphasises collaboration in organizing households and completing chores. It helps with distributing tasks equally and improving chores management over time.
Software
Scope of work
User Stories
Selected Quotes
I
/ User Story /
Eve (26)
As a neurodivergent person that has recently been diagnosed I’m in the process of redesigning life on my own terms.
II
/ User Story /
Meg (29)
I’m missing balance and having a clear view on what is going on with myself instead of discovering it while going trough it.
III
/ User Story /
Kim (32)
I need one place where I can collect all my ideas, strategise and plan.
Understanding the user
Pain Points
Employed Methods
Persona
Busy Bill
As a busy person focused on career, I need support in managing the chores so I can remember about my tasks and prevent arguments with my partner.
I’d love to have something that sorts out the tasks for me and delivers a clear and easy-to-scan to-do list so I can complete my chores smoothly without wasting time on wondering what needs to be done.
Age: 31
Location: Amsterdam
Education: MS in Biology
Income: 36.000 €
Profession: Researcher
Device: Mobile, iOS
Browser: Chrome
Time to browse: 0.5-2 m.
Circumstances: free time
Pain Points
His partner is often annoyed with him not contributing equally
Struggles to remember about the chores
Difficulty sticking with routines/building routines
Unable to understand what needs to be done at the household - as a consequence - running into conflicts with partner
Searched CTA: ADHD help / ADHD info / burnout prevention / organisation tips
User Journey
Neurodivergent User
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Design System
Typography
Typeface
DM Sans
Regular / Bold
Colours
Main
Palette
Primary
Secondary
Grids
Type
Column
Desktop: 12 col
Mobile: 2 col
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User Interface
Design Process
Results and Achievements
I addressed a pressing topic and understood the main needs of the target audience. I conveyed User Research and Usability Testing. I developed design system, visual identity, UI and prototype of an app and website.
Prototype
The user was requested to test the app questionnaire. After the initial test round, I improved the size of the buttons and the spacing between the clickable elements.
Interaction Design
Playful and engaging interface is meant to catch and sustain user attention. Designed microinteractions intrigue and invite to further page exploration.
Application
Neua app can be used both in light and dark modes. It was designed to be more accessible and meet diverse users needs. It helps with tracking, organisation and setting priorities.
Key Takeaways
I broadened my design skillset and improved my User Research methods. It’s a complex assignment and I see a big room for possible improvement yet I’m eager to keep working on it. I’d like to continue developing the app and define its features more precisely.
malekalicja@gmail.com
© 2024 Alicja Malek