(01)

Intro

(02)

Project Overview

Nunu is a mobile app that emphasises collaboration in organizing households and completing chores. It helps with distributing tasks equally and improving chores management over time.

Software

Jira Figma Principle Photoshop Illustrator Procreate After Effects

Scope of work

UX Research UI/UX Design Product Design Brand Design Interaction Design Visual Design Illustration Art Direction

Problem Statement

How can we equally distribute house chores, involve all the housemates, keep them informed, engaged and organized?

Project goal

Support and empowerment for neurodivergent individuals. Help in creating a sustainable and stress-less lifestyle.

Project goal

Support and empowerment for neurodivergent individuals. Help in creating a sustainable and stress-less lifestyle.

(03)

User Research

Introduction

Driven by the stories shared by my friends and a personal desire to create a versatile tool that could improve daily life of neurodivergent people, I chose to focus on UX Research, aiming to deeply understand the challenges and desires of my target audience. 
The feedback I received from the people I interviewed was overwhelmingly positive, with everyone showing great curiosity about the project and eagerly anticipating the first prototype.

Metodology

Research methods employed in this assignment include both quantitative and qualitative analysis. I conducted interviews, questionnaires and usability testing. I choose such methods to get a better understanding of the user’s needs and target the problem more precisely.

Participants Demographics

  • For this UX research study, I recruited a group of neurodivergent people who identify as or were socialised as women. The study included a total of 18 participants. The participants' ages ranged from 24 to 32 years, with an average age of 28.

  • Participants' education levels varied, with 6 participants holding bachelor's degrees, 8 participants with master's degrees, and 4 participants with a high school diploma. This diverse educational background ensures a range of digital literacy and expertise in interacting with technological interfaces.

  • The participants represented a wide array of professions, including software developers, marketing professionals, designers, artists, and students. This diverse occupational distribution ensures that the study accounts for various industry-specific needs and use cases.

  • Our participants came from different ethnic and cultural backgrounds, including European, Asian, American, Hispanic, and Middle Eastern, among others. This broad representation acknowledges the significance of cultural influences on user preferences and interactions with digital products.

  • The participants were located in various regions across the Netherlands and Poland, with a mix of urban, suburban, and rural dwellers. This geographic diversity allows for insights into regional design considerations and accessibility needs.

  • All participants were fluent in English, all being multilingual. English proficiency ensured a comprehensive understanding of the interfaces and study materials.

  • Participants had varying degrees of digital experience, ranging from novice users to tech-savvy individuals. This range of digital proficiency provides insights into the usability of the product for both new and experienced users.

User Stories

Selected Quotes

I

/ User Story /

Eve (26)


As a neurodivergent person that has recently been diagnosed I’m in the process of redesigning life on my own terms.

II

/ User Story /

Meg (29)


I’m missing balance and having a clear view on what is going on with myself instead of discovering it while going trough it.

III

/ User Story /

Kim (32)


I need one place where I can collect all my ideas, strategise and plan.

Understanding the user

Pain Points

Employed Methods

Gamification Engaging UI Friendly Tone of Voice Accesibility Interaction Design Tracking Tools Customised Features AI Digital Second Brain

Persona


Busy Bill

As a busy person focused on career, I need support in managing the chores so I can remember about my tasks and prevent arguments with my partner.
I’d love to have something that sorts out the tasks for me and delivers a clear and easy-to-scan to-do list so I can complete my chores smoothly without wasting time on wondering what needs to be done.


Age: 31
Location: Amsterdam
Education: MS in Biology
Income: 36.000 €
Profession: Researcher

Device: Mobile, iOS
Browser: Chrome
Time to browse: 0.5-2 m.
Circumstances: free time

Pain Points

  • His partner is often annoyed with him not contributing equally

  • Struggles to remember about the chores

  • Difficulty sticking with routines/building routines

  • Unable to understand what needs to be done at the household - as a consequence - running into conflicts with partner

Searched CTA: ADHD help / ADHD info / burnout prevention / organisation tips

User Journey


Neurodivergent User

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Design System

Typography


Typeface

DM Sans

Regular / Bold

Colours


Main

Palette

Primary

Secondary

Grids


Type

Column

Desktop: 12 col

Mobile: 2 col

(04)

User Interface

Design Process


Results and Achievements

I addressed a pressing topic and understood the main needs of the target audience. I conveyed User Research and Usability Testing. I developed design system, visual identity, UI and prototype of an app and website.

Prototype

The user was requested to test the app questionnaire. After the initial test round, I improved the size of the buttons and the spacing between the clickable elements.

Interaction Design

Playful and engaging interface is meant to catch and sustain user attention. Designed microinteractions intrigue and invite to further page exploration.

Application

Neua app can be used both in light and dark modes. It was designed to be more accessible and meet diverse users needs. It helps with tracking, organisation and setting priorities.


Key Takeaways

I broadened my design skillset and improved my User Research methods. It’s a complex assignment and I see a big room for possible improvement yet I’m eager to keep working on it. I’d like to continue developing the app and define its features more precisely.

malekalicja@gmail.com

© 2024 Alicja Malek

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